Proud employees want to grow with their companies. A great brand culture begins with brand training that solidifies their role and makes them feel part of something greater.
Brand training is essential to creating a unified corporate identity.
Turn your employees into brand ambassadors while educating them on what your company’s mission and brand is all about through our custom brand awareness and brand management training solutions.
Clients We Work With
From small local businesses to some of the top Fortune 500 companies in the U.S., we work closely with all of our clients to help them achieve their video goals. We are based in Columbus, Ohio, but we offer corporate video production for clients across the globe.
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Allegro Media Design is Your Trusted Brand Training Course Maker
What is brand training? It’s simply the process of educating employees on a company’s values, ethos, and vision. Brand training for employees covers integral company components like brand identity training and unique selling propositions that differentiate the company from its competition. It empowers and engages staff to create a great customer experience.
At Allegro Media Design, we work with companies to develop custom brand awareness courses and management training. These educate employees on how to successfully market a company and develop a strong brand strategy. Our courses use relatable and real-life examples to increase brand consistency and strength.
What Are the Benefits of Brand Training for Employees?
Employee Retention
Develops Leadership
Employees who gain a strong grasp of their company’s mission through brand ambassador training are more likely to work their way up the ranks to become the leaders of tomorrow.
Encourages Innovation
Learning about a company’s unique selling proposition and its competition are some brand training examples that enable employees to better understand a company and initiate informed and innovative strategies.
Cost-Effective
Successful brand training empowers employees to authentically promote their company by providing positive customer experiences that lead to improved retention and brand loyalty.
What Brand Training Courses Do We Make for You?
We have extensive experience developing customized brand training courses to suit unique company goals. At Allegro Media Design, we work together with companies to design Elearning solutions that improve the bottom line.
Brand Awareness Training Courses
Teach your staff how your brand impacts customers. From understanding your brand’s tone to its spirit and values, brand training for employees ensures everyone in your company is aligned and ready to do their best work, whether it’s a new business or luxury brand training.
Brand Management Training Courses
Specifically targeted at marketing departments, our brand management training programs educate employees on how to promote a company in the market. Once they understand crucial challenges and opportunities, they can develop effective ways to communicate concepts driven by innovation.
Brand Storytelling Courses
Learn how to tell a captivating brand story that develops emotional resonance with your company’s target audience. A brand strategy training course equips marketers with sophisticated skills to elevate their brand, further developing and building upon the knowledge learned through brand identity training.
Our Brand Training Course Development Process
Here’s what we do to ensure each brand training course successfully achieves its learning objectives.
1
Evaluate Your Needs
We always meet with our clients and Subject Matter Experts (SMEs) to understand their specific needs and goals. Gaining valuable insight helps us create empowering courses that combine theoretical and practical knowledge.
2
Course Outline & Review
Once we understand what a company hopes to achieve with their brand awareness training, we create a storyboard, either developed from scratch or adapted from existing content, outlining information to be covered in the course.
3
Course Development
Our designers and creatives work on the visual, audio, and copy elements to bring the course to life. We ensure it clearly communicates core concepts in a manner that’s easy to study.
4
Final Approval
Whether it’s brand identity or brand management training courses, we provide a final opportunity for feedback and edits before conducting a quality assurance assessment and signing off the completed Elearning course.
Our Other Top-Rated Custom eLearning Courses
Compliance
Compliance eLearning courses can help protect the legal aspect of your business. While compliance can be a sensitive subject for your employees, you can empower them with custom courses to teach them how to navigate important topics such as data protection, HR compliance, workplace safety, and harassment issues.
Security Compliance
Protecting your company’s sensitive information is crucial in today’s competitive landscape. Trust our security compliance eLearning courses to teach your teams how to navigate important information so you can reduce the risk of a fatal error.
Onboarding
The traditional onboarding process can be exhausting and cumbersome. Our onboarding eLearning courses are designed to help your new employees interact with the material at their own pace and help them become functional, valuable team members in no time.
Leadership Training
The most successful companies are constantly pushing their leaders to grow and learn new skills. We produce leadership training eLearning courses to help grow your business and retain high-value employees for your organization.
Brand Training
Each of your employees is an extension of your brand. Our brand training eLearning courses are completely customizable, conveying the essential aspects of your brand and how they can be a positive representation of your company at all times.
Product Training
Whether you’re onboarding a new employee or releasing a new product, product training is an essential part of many flourishing businesses. We’ll work with you to hit all of the necessary points so that your employees feel confident selling your product against your competitors.
Customer Onboarding
Make a positive first impression on your customers with a seamless onboarding experience. Our eLearning customer onboarding videos are designed to give your customers a warm welcome and equip them with everything they need to know for success.
Customer Support
If you run a customer-facing business, chances are high that your customers will have questions and need support from you from time to time. Our customer support eLearning classes can teach your employees how to deal with a range of real-world scenarios to give them the confidence they need to handle any scenario.
Sales Enablement
Our custom sales enablement eLearning can equip your sales representatives with the skills they need to excel at their roles. We implement strategic content and targeted training to help your team close more sizable deals.
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Partner Training
Your sales partners act as an extension of your brand, make sure they are informed on how to resell your products and services in the most impactful way possible. We’ll work with you to ensure the eLearning course content is accurate and easy to understand.
What Do Our Clients Say About Our Brand Training Courses?
Jeff and the Allegro media team are truly a pleasure to work with. They see themselves as a trusted partner on every project providing guidance throughout every step. They deliver the highest quality product and have worked with us to meet every deadline even when they haven’t been the most reasonable. I would recommend them to any organization looking to create dynamic learning experiences for their employees.
Meghan Walsh, Talent Program Manager, CRH Americas Materials
We selected Allegro Media Design Group from a list of highly talented course designers because of their exceptional professionalism, attention to detail, and creative problem solving skills. We are thrilled with their work, process, and end result. They went above and beyond our expectations and we will absolutely work with them again.
Maja Magnusson, CEO, Leadership Cadence
I am always very happy and encouraged when receiving a VO request from Allegro Media- Jeff always provides clear direction and encourages me to deliver a recording that is just not a product, but a great experience for his clients. The content provided is always on point, and the direction is easy to follow - If I have a question on style or pronunciation, Jeff is always available to assist which makes getting the job done in a timely manner and right the first time!
Angie Skinner, Voice Actress
We were looking for a rock-solid Learning Development shop that could augment our team as well tackle projects independently and Allegro was the perfect fit. We partnered with Allegro for all our voice-over needs, development of custom eLearning courses, and the coordination of multi-camera video shoots at our executive sales retreats. The Allegro team allowed our small internal learning org to scale and meet the needs of the nation-wide supply chain that we supported. Thanks Jeff, Sara, and team!
Tim McClurg, Learning Manager, Cardinal Health
The team at Allegro Media Design was our first choice to create a video presence for Apportis. They worked with us to refine the script and were professional throughout the process. What they delivered was beyond our expectations and I now have a long list of videos I want them to produce
Phil Payne, CEO, Apportis
We were blown away with the video Allegro Design was able to deliver! The production value and the professionalism of the team were just what we need as we made our first marketing video. They guided us through the process and helped adjust the script to create the biggest impact. Allegro Media Design is a valued partner and I look forward to more video collaborations.
Phil Payne, CEO, Apportis
FAQ
Can we use our own drafts, sketches, or suggestions when developing a brand training course for our company?
Absolutely! We want your brand training to clearly articulate your mission and turn your employees into life-long brand ambassadors. When clients make suggestions, it gives us a clear idea of what they have in mind, so we always welcome input, as clients are included in the development processes from start to finish.
How much does it cost to create a brand training solution for our company?
The cost of developing a brand training Elearning course changes from client to client, as the number of modules and outcomes will vary. We can provide you with a quote for your specific project if you contact us here.
Contact Us
Get in touch with us to learn more about how we can help your business!
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