Partners are vital to many companies’ success, so why not do everything you can to improve your results?

If you’re looking for channel partner solutions to provide better support for your network, consider channel partner training. This is an easy yet effective way to support your channel partners through targeted knowledge and training to help them resell your products and services.

We Work With The World’s Largest Companies

From small local businesses to some of the top Fortune 500 companies in the U.S., we work closely with all of our clients to help them achieve their video goals. We are based in Columbus, Ohio, but we offer eLearning and corporate video production for clients across the globe.
Meta (formally Facebook)

What Is Channel Partner Training?

Channel partner training is a process that revolves around ensuring that each individual who is involved in the education and sales process of your product, whether it be a sales representative to an installer, has the necessary information to speak on it accurately.

This type of training helps give your partner network important context surrounding how your products should be handled, the cohesive messaging around them, and general maintenance skills. Many times, channel partner training consists of both in-person and digital training assets, which is where our custom eLearning courses come into play.

Through channel partner training, we can help provide your partners with all the information they need to accurately respond to sales inquiries and increase sales. In many cases, channel partner training is required before a partner becomes official.

What Is Channel Partner Training?

How Channel Partner Training Solutions Can Benefit Your Company

There are many benefits to implementing channel partner training solutions:
Increased Transparency

Increased Transparency

In any business, success is a team effort that requires open and honest communication. As performance expectations are visible, they ensure the success of the channel partner. It also helps answer customer questions without having to rely on a channel manager or dedicated support team.
Channel Partner Retention

Channel Partner Retention

The more comfortable your partners feel with the information they are given, the easier it is for them to convey this information to your customers. The more knowledgeable your customers are about the countless benefits of your products, the more money they will spend. Through channel partner training, your partners know that you are invested in their success.
Increased Brand Loyalty

Increased Brand Loyalty

Happy partners are loyal partners. By making your partners feel comfortable about your products and services, they will become more excited about their role in your success. This helps to increase brand loyalty as well.
Protect Your Reputation

Protect Your Reputation

By using partner channel training solutions, you are in turn safeguarding your brand and your hard-earned reputation. Educating your partners through training can act as a further extension of your brand’s positive reputation and reach a larger audience.
Onboard More Partners

Onboard More Partners

The more successful partners you bring on, the more leverage you give your company to bring on even more partners. The more partners you can bring on, the faster you can accelerate your company’s success.

Ready to Make a Real Change in Your Channel Partner Training?

If channel partner enablement sounds like something in which your company is interested, reach out to our professionals at Allegro Media Design!

Ready to Make a Real Change in Your Channel Partner Training?

Our Channel Partner Course Development Process

We follow a diligent process to ensure the best results for your company

Initial Meeting to Understand Your Needs

First, we will set up a kickoff meeting to better understand your company and your expectations surrounding your channel partnership training courses. We know that you don’t want a cookie-cutter solution.

Storyboard Draft & Review

Once we have gathered the information from you, our in-house experts will put together a storyboard that covers the themes you wanted to convey. We will either use existing proprietary or curated content or create the storyboard from scratch.

Course Development

Next comes course development. During this step, we will utilize our in-house design team to bring your channel partner training courses to life through engaging visuals, animations and audio assets.

Final Approval

Feel free to provide us with edits if you want to make tweaks. Otherwise, upon your final approval, we will send you the published files so you can begin distributing them accordingly.

Industries We Serve with Our Channel Partnership Training Courses

Our channel partner training programs are applicable to many industries! Take a look at some examples below.


Technology is one of the most important areas to provide customer onboarding. With many customers having a different comfort level with the latest technology, equipping them with the necessary information and steps to use their new system is a must.


Our eLearning courses can help construction companies with their channel partner training through technical training, building industry expertise, and overall sales training tactics.


By leveraging our courses on channel partnership training, companies in the manufacturing industry can expand the overall knowledge on their products and services, and instill an overall increase in sales.


Of course, sales companies leverage our partner training courses to sell more products to a larger group of people. They can also present and sell your goods to resellers, help with marketing materials, and elevate your brand communication strategies.

Why Seek a Partnership with Allegro Media Design to Get Your Partnership Training Solution?

With so many options at your fingertips, why should you choose Allegro Media Design? Here are only a few examples of why working with our team is an excellent choice.



Training doesn’t need to be boring! We use gamification techniques such as leaderboards, points, and badges in our custom courses to help instill a healthy level of competition and to make the content that much more interesting.
Instructional Design

Instructional Design

Instructional design is another major selling point in working with our experts. This means that we don’t only present the knowledge, but we tailor the content toward a specific audience to increase the chances of success.

Build a Scalable, Effective Solution

Once you publish your range of channel partner solutions such as eLearning courses, product articles, case study videos, sales technique webinars, etc., you can begin to build a scalable training solution that you utilize for years to come.

Create a Personalized Learning Experience

Through our courses, you’ll be able to provide each partner group with a distinct set of resources to help them understand your products and offerings. This content will be directly relevant to the products and geography in which you are selling.

Our Other Top-Rated Custom eLearning Courses

What Do Our Clients Say About Our Customer Training Courses?

Jeff and the Allegro media team are truly a pleasure to work with. They see themselves as a trusted partner on every project providing guidance throughout every step. They deliver the highest quality product and have worked with us to meet every deadline even when they haven’t been the most reasonable. I would recommend them to any organization looking to create dynamic learning experiences for their employees.
Meghan Walsh, Talent Program Manager, CRH Americas Materials
We selected Allegro Media Design Group from a list of highly talented course designers because of their exceptional professionalism, attention to detail, and creative problem solving skills. We are thrilled with their work, process, and end result. They went above and beyond our expectations and we will absolutely work with them again.
Maja Magnusson, CEO, Leadership Cadence
I am always very happy and encouraged when receiving a VO request from Allegro Media- Jeff always provides clear direction and encourages me to deliver a recording that is just not a product, but a great experience for his clients. The content provided is always on point, and the direction is easy to follow - If I have a question on style or pronunciation, Jeff is always available to assist which makes getting the job done in a timely manner and right the first time!
Angie Skinner, Voice Actress
We were looking for a rock-solid Learning Development shop that could augment our team as well tackle projects independently and Allegro was the perfect fit. We partnered with Allegro for all our voice-over needs, development of custom eLearning courses, and the coordination of multi-camera video shoots at our executive sales retreats. The Allegro team allowed our small internal learning org to scale and meet the needs of the nation-wide supply chain that we supported. Thanks Jeff, Sara, and team!
Tim McClurg, Learning Manager, Cardinal Health
The team at Allegro Media Design was our first choice to create a video presence for Apportis. They worked with us to refine the script and were professional throughout the process. What they delivered was beyond our expectations and I now have a long list of videos I want them to produce
Phil Payne, CEO, Apportis
We were blown away with the video Allegro Design was able to deliver! The production value and the professionalism of the team were just what we need as we made our first marketing video. They guided us through the process and helped adjust the script to create the biggest impact. Allegro Media Design is a valued partner and I look forward to more video collaborations.
Phil Payne, CEO, Apportis


How much is it to create a partner training course for our company?

We know that cost is incredibly important when making your decision, but there are many moving parts that impact the overall course cost. For the most accurate quote on how much it costs to create a custom course, we encourage you to contact our team directly. We’re happy to help!

Can our channel partners influence the course development process?

That is completely up to you! If you want your channel partners to be involved in the process, you can loop them in. Otherwise, feel free to create the course according to your needs and share it with your partner network when you’re ready.

Can your partner training courses be integrated into our channel partner’s internal CRM or business applications?

Yes! Each learning portal can be uniquely configured to exchange and integrate data with your pre-existing CRM or other web application. We want to make it as easy as possible to utilize our courses.
Get in touch with us to learn more about how we can help your business!
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