Video Marketing for Business: 10 Benefits of Promotional Videos
Did you know that YouTube receives over 1 billion videos every month? The data around the benefits of video marketing are startling, and it is an easy way to stay ahead of your competitors. But why is video so effective in marketing and how can you ensure that you’re reaching the right audience? Let’s explore the benefits of promotional videos raised by our team from Allegro Media Design and how you can work them into your existing strategy.
What Is a Promo Video and Why Are They Used?
Promo videos consist of showcasing your brand or product through the power of visual media. Today’s businesses are competing with one another for the attention of their audience, a difficult task that becomes even harder in a crowded marketplace. Many companies choose to create a promotional video over other forms of advertising to appeal to their audience in a way that text cannot. Video is important in marketing to catch the attention of the audience and prove the value that your company has to them.
How Can Promotional Videos Help Your Business?
Many companies from different industries may shy away from promotional videos as they’re intimidated by the process. In reality, the process isn’t as complicated as you may think, and the benefits are extensive.
1. Boost Conversions and Sales
A huge benefit of using video marketing is the significant boost it can have for conversions and sales. Even something as simple as adding a product video to your landing page can increase conversions by as much as 80%. Other studies show that 74% of users who watched a video on how to use a product subsequently bought the product. If you aren’t currently using videos to showcase your products or answer common questions, now is a great time to start!
2. Show Great ROI
In addition to helping with conversions and sales, videos have a strong return on investment according to 83% of surveyed businesses. Although you must invest resources into producing and editing the video before it goes live, the payoff can be impressive. In addition, online video editing tools are always evolving and becoming more affordable. Some companies even shoot videos on a cell phone. Research suggests that low-quality or poorly designed videos don’t matter nearly as much as the content itself.
3. Great Addition to E-Mail Marketing Campaigns
Another reason why promotional videos are important is that they make an excellent addition to your email marketing campaigns. As a consumer, you likely are inundated with emails every day; simply getting the audience to open the email is half the battle. Using the word “video” in the subject line can increase open rates and decrease unsubscribe rates. Videos in emails can lead to a 200-300% increase in your click-through rate. They are even more effective when they demonstrate how to use your product.
4. Promote Trust
Statistics show that over three-quarters of consumers believe videos to be more trustworthy than still images or other image formats. This means that if you want to integrate a video into your marketing strategy as a whole, it’s important that you first convince your potential leads why they should trust you with such important information. For example, your website can help you do this through clear, concise information. By combining this approach with product videos and other enticing content, you can convince your customers to take your offerings seriously.
5. Improve Brand Recall
Did you know that 80% of customers remember a video that they watched within the last 30 days? It’s significantly easier for people to remember video content as opposed to an image or an article. If a customer can remember your video, they can automatically recall your brands, translating to more leads and conversions. If your audience enjoys the videos, they will be more likely to share them on social media. Making videos as memorable as possible can ensure the maximum impact for your brand and your business.
6. Improve Google Rankings
One of the many benefits of using video marketing is that it forces the audience to spend more time interacting with your website. This longer exposure not only instills a sense of trust between you and your potential customers, but it tells search engines that you have a trustworthy and high-quality website. If you have a video on your site, you are 53x more likely to show up on the first page of search results. Optimizing video content for SEO is easy with the following tips:
- Include titles and descriptions that are relevant to your target audience
- Add keywords to titles and descriptions
- Add links directing your audience to your website where you display your services and products
- Provide potential customers with a call-to-action statement to entice them to take the next step
7. Appeal to Mobile Users
Mobile users and video interaction go hand in hand. In fact, 90% of consumers watch videos on their mobile devices, and this statistic won’t go down any time soon. YouTube reports mobile video consumption increases by 100% annually. As consumers like to watch videos on the go, and more and more people are using their smartphones, your audience pool will only get larger and larger with time.
8. Videos Can Explain Everything
Another reason why promotional videos are important: they can explain nearly any topic. Whether you are launching a new product or service or you simply want to generate buzz about a rebrand, consider creating a video. Approximately 98% of users say that they’ve watched some sort of explainer video to learn more about a product or service. This explains why 45% of businesses that use video marketing say that they have an explainer video on the homepage of their site. If a concept is particularly difficult to portray, try creating an animated video to bring it to life. They include entertainment, simplicity, and nostalgia to appeal to your audience.
9. Increase Engagement
Not only is video content a great learning tool, but it’s an easy medium to consume. Today’s consumers don’t have the time or patience to read long product descriptions or to delve into lengthy service pages. Instead, modern customers prefer to see the product in action. The sheer desire for video over other mediums can increase the engagement of your content.
10. Encourage Social Shares
Video content is extremely beneficial to your social media strategy. By creating cutting-edge and engaging videos, you increase the likelihood of one of them going viral. Remember not only to tap into emotions, but you should tap into facts to increase the chances of social sharing. Roughly 76% of users say that they would share a branded video with friends or family if it was entertaining. The more your videos are shared, the more traffic you’ll get to your site.
Contact Allegro Media Design for Expert Video Assistance!
Video is an incredibly popular medium that will only continue to increase in popularity over time. Now is the ideal starting point for your company to kick off a stellar video marketing campaign to drive more traffic and boost your sales. Our expert team at Allegro Media Design has extensive experience creating all types of videos to help your brand. To learn more about how we can help grow your business, please contact us to get started!